Charities are doing everything they can to get more donations by getting closer to donors through more accessible platforms. Technology has played a considerable role in the success of such approaches. A recent trend is the use of Alexa gadgets which no one would have thought it possible a few years back.
Facebook has become a significant platform for charities. The Facebook workplace feature is now free for non-profits worldwide. Organisations such as Save the Children and WWF are significant beneficiaries of the platform.
WWF uses Workplace for Good on Facebook to create awareness on ways to protect different endangered species. The platform has been a great place to spread the word on their campaigns and events. Also, since they joined the Workplace, their annual conference is broadcasted online to their worldwide staff.
According to Annette Gevaert, the head of the platform, Facebook has become a great collaborative place and profitable assets for charities since 2018. Due to the many functions that charities can enjoy on the Workplace, employee engagement is set to increase by over 200%. The platform even offers screen reading for the Royal Institute of Blind People such that 20% of its employees who are virtually impaired can access its tools.
Using the familiar Facebook interface has made it easier for users to have a smooth buy-in for the technology for staff members in organisations of different sizes. The platform has also encouraged flexible working environments for charities allowing employees to work remotely and give their reports online.