Have you ever thought that the amount you ask from your donors could profoundly affect how many commit to regular contributions? If you haven’t, then this is something you should be looking into more seriously.
Several studies have indicated that non-donors will most likely be put off by the amount of money asked for donations. Many feel that with donation flexibility, more people will be more comfortable giving even if it is less amounts. A study done by the Charities Aid Foundation showed that 41% of the sampled peop
le had given in the last 12 months. This is a great number though the same report showed that people of the ages between 16 and 24 were more likely to volunteer than to donate in cash.
Consequently, older people were likely to give in cash rather than to volunteer. This shows a more in-depth study of how flexible giving avenues could be quite helpful for charities. Such research could help streamline the approach taken when calling out for donations. Donation barriers will be reduced as more people will have the option of giving in different forms, that is, different amounts or even giving their time in terms of volunteering.
