Statistics show that people are no longer just giving for the sake of it, but rather they are looking for avenues where the giving experience is personal. Donors want to feel somehow connected to their beneficiaries and non-profits that have been able to come up with such experiences keep getting more donations.
According to a 2019 report by Ford, consumers want more personal experiences and more so, those that are effective. As an answer to such calls,charities are using AR and VR (augmented and virtual realities) to close the gaps between donors and their beneficiaries. These technologies are used to connect people who are worlds apart effectively.
Volunteerism and Voluntourism
Other than the use of technology, a more impactful form of authentic experience involves volunteerism and voluntourism. This tends to be a more sustainable option, given that volunteers will always be in direct contact with their beneficiaries. This option has seen many donors disregard technology and seek more social impactful methods that have that special human touch that technology may lack.
With donors continuing to seek more personal experiences, the conversation on better ways to drive sustainable social impact will definitely continue in 2020 and further. When an organisation is more sensitive to lasting impact then getting support to continue doing good becomes easier.
Non-profits are thus encouraged to seek ways that will drive long-term solutions. Not only will this make charitable ventures more impactful, but it will also prevent other non-profits from reinventing the wheel when it comes to addressing the same issues they handled. In the long run charity work becomes more cost-effective and givers can see that their money was used in the best way possible.